Obby & Baluu

We've expanded our offering here at Obby HQ, and want to explain how our new sister brand Baluu fits into Obby and what this means for you.

What is Baluu, and who is it for?

Baluu is a new website-building service built by Obby for bookings businesses.

Baluu takes the same tools and features we have built as part of the Obby Widget, and makes it possible for any bookings business - from yoga studios and puppy schools to counsellors and life coaches - to build a website that's right for them.

From tickets for events and experiences, to appointments, training courses, products, gift cards and reviews, businesses of all types can now access essential e-commerce functionality for their websites using Baluu.

Why did we start Baluu?

Thanks to you, the Obby Teacher Community, we have spent the last 6 years learning and understanding what it takes to run a teaching focused bookings business. Using your insights, feedback and knowledge, we built out our offering to include the Obby Widget in 2019.

The Widget has made it possible for Obby teachers to go beyond the benefits of the Marketplace, and boost your websites using our tried and tested bookings software for classes, courses, workshops and most recently learning kits.

This year, we saw the opportunity to help even more self-starters, small businesses and entrepreneurs level-up their websites by opening up our bookings software to more business types.

Baluu's mission is to make launching and managing bookings websites something anyone can do. We want to help save on the time, stress and costs it takes to start and run a bookings centric business, as well as providing a seamless journey for businesses and their customers, right from set-up, through to bookings, payments and reviews.

Does this affect the Marketplace?

Launching Baluu will have no effect on the Obby Marketplace, as Baluu software users will not have their services listed on the Marketplace. This is to ensure Obby.co.uk continues to be a curated destination for the local learning experiences our students love.

We will also continue to grow our community of creators, makers and teachers across the UK, both listing on the Marketplace and using the Obby Widget, with lots in store from our marketing team in 2022.

We have, and continue to work on increased SEO optimisations via the blog, a new look and ramp up on our Instagram and socials, incisive digital marketing spend, corporate & private bookings, as well as large scale events like the Ideal Home Show - and more.

Follow Baluu's journey on Instagram > Here.

If you have any questions, please don't hesitate to reach out to the team on partners@obby.co.uk